In a market flooded with digital noise and half-baked strategies, legal marketing expert Chris Dreyer stands out by offering something rare: clarity.
As the CEO of Rankings.io and the mind behind the PIMCon conference, Chris is reshaping how law firms think about scaling, branding, and attracting clients.
In our “Be That Lawyer” conversation, we explored what actually works in 2025, and how lawyers can stop overthinking and start executing.
Key Strategies for Professional Growth
Chris shares actionable insights on advancing your career and business in a competitive environment.
He discusses proven methods for building a strong professional network, leveraging digital tools, and adapting to industry changes.
Chris also highlights the importance of continuous learning and strategic planning to achieve long-term success.
If you’re looking for practical advice to elevate your professional journey, Chris’s expertise provides a valuable guide.
Ready, Fire, Aim: Overcoming Analysis Paralysis
Here, I note that many lawyers spend so much time preparing and aiming that they get stuck in analysis paralysis and never actually execute.
While careful planning is important, nothing happens without action. Sometimes, you need to take the shot and adjust as you go. Otherwise, perfectionism can hold you back from real progress.
What’s the Best Content for Building Your Brand?
In this segment, Chris provides a data-driven analysis of the most effective content types for professional brand growth.
He discusses which formats such as educational posts, video insights, and thought leadership articles consistently generate the highest engagement and credibility.
Chris also explains how to align your content strategy with your target audience’s needs, ensuring your efforts lead to measurable results.
“In the search engine marketing side, one of the most challenging things is link building,” Chris says. “And link building, by and large, is relationships. It’s the hardest thing to do.”
Whether you’re new to legal marketing or ready to scale your law firm to the next level, Chris’s playbook is clear: invest in relationships, focus your niche, and execute like your reputation depends on it because it does.
Listen to the latest episode of “Be That Lawyer” here, and if you’re serious about leveling up your business development, grab a copy of my new book, now available on Amazon.
Steve Fretzin is a bestselling author, host of the “Be That Lawyer” podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
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