Every September, South Africans gather around the fire to celebrate Heritage Day—fondly known as National Braai Day. It’s a moment when family, friends, and communities come together to honour their shared heritage, cultures, and the simple joy of good food. Few things unite South Africans more than a braai, and at the heart of this tradition is the flavour.
That’s where Heroes and Oom Freddy`s Legacy spice step in: two proudly South African brands for Freddy Hirsch that have become essential household staples.
A Household Favourite Across the Nation
“We use all Freddy Hirsch products at home and at our Friday office Shisanyamas, all our staff love Heroes and Legacy spice.” from the CEO of SAFA, Lydia Monyepao.
Over recent years, Heroes and Oom Freddy`s Legacy spice have grown from being niche products to beloved names in kitchens across the country. Whether it’s marinating chops, seasoning meat, or simply sprinkling over vegetables, Chips and salads, these spices have become part of the everyday South African cooking experience.
Heroes spice is known for its bold, punchy flavours that bring any piece of meat to life. It has become the go-to for braai masters and home cooks alike who want to add that authentic “wow” factor to their food. On the other hand, Oom Freddy`s Legacy spice has earned its name by offering rich, layered flavours that remind South Africans of heritage recipes passed down through generations. Together, these two spice ranges represent more than just seasoning—they embody the taste of South Africa.
Today, you’ll find Heroes and Oom Freddy`s Legacy in countless homes, often placed proudly next to the braai grid, on the kitchen counter, or even packed for road trips. Their growth reflects the trust and love South Africans have for these products, making them true household names.
Endorsed by Champions: The Springboks’ Favourite
“Our players and staff constantly tell us how much they love the Oom Freddy’s products in their own homes, so we’re thrilled that they have chosen to expand their support across all our teams” said Rian Oberholzer, SA Rugby CEO.
It’s no secret that South Africans adore rugby, and our national pride, the Springboks, are as much a part of our heritage as the braai itself. That’s why it comes as no surprise that the Bok players themselves are big fans of Heroes and Legacy spice.
Many Springbok players use the spices at home, incorporating them into their own cooking and family braais.
For them, the connection is simple: just like rugby brings people together on the field, Heroes and Oom Freddy`s Legacy spice bring people together around the fire. The players’ love for these products is a testament to their quality, flavour, and ability to create those moments of togetherness that all South Africans cherish.
When a Springbok takes a break from training and fires up the braai, it’s not just about food—it’s about culture, camaraderie, and flavour. And Oom Freddy`s Legacy spice is always close at hand.
Heritage Day: A Celebration of Flavour and Unity
Heritage Day is about recognising the diversity of South Africa’s people while also celebrating the things that bring us together. Food—especially a braai—is one of those universal languages. It’s the sizzle of boerewors on the fire, the smell of chicken marinated overnight, the crackle of chops crisping on the grill. And behind all of that is the seasoning that makes it unforgettable.
Heroes and Oom Freddy`s Legacy spice remind us that flavour is a thread that connects different cultures, recipes, and traditions into one proudly South African identity. Whether it’s used in a Cape Malay-inspired dish, a Durban curry, or the classic Johannesburg braai, these spices have become part of the story we tell about ourselves as a nation.
On Heritage Day, as families gather with their grids, tongs, and cooler boxes, the role of Heroes and Oom Freddy`s Legacy is clear: to transform every braai into a celebration of who we are.
Freddy Hirsch: More Than Just Spice
What makes Heroes and Oom Freddy`s Legacy special is not only their taste, but also their role in shaping memories. Every sprinkle becomes part of a bigger picture—the laughs shared around the fire, the stories told, the matches watched, the pride felt.
It’s about more than a spice jar. It’s about heritage, family, and unity. It’s about celebrating victories on the rugby field and at the dinner table. It’s about carrying on traditions, while also making new ones for the next generation.
This Heritage Day: Celebrate with Freddy Hirsch
As South Africans prepare for this year’s Heritage Day, one thing is certain: the braai will be at the centre of the festivities. And no braai is complete without the flavour and soul that Heroes and Legacy spice bring.
From the homes of ordinary South Africans to the kitchens of Springbok champions, these two spices have become symbols of flavour, pride, and togetherness. So, whether you’re lighting the fire in your backyard, at the beach, or out in the bush, make sure Heroes and Legacy spice are part of your braai.
After all, Heritage Day is about celebrating who we are as a nation. And what better way to do that than with a lekker braai, good company, and the unmistakable taste of Heroes and Legacy spice?
The post Celebrating Heritage Day with Freddy Hirsch Spices: A True South African Braai Tradition appeared first on SA Rugby magazine.