To South Africans, rugby and braais are more than just traditions – they are rituals that connect us. The build-up to kick-off, the jerseys, the sizzle of wors on the braai… and always, the unmistakable crunch of Simba potato chips in hand.
These are not just potato chips, they are an integral part of the shared experience that has shaped our culture. From pre-match nerves to post-match celebrations, Simba is always there, enhancing every moment with the familiar flavour that Roarrrs. While every fan has their own pre-match superstitions and post-game traditions, there’s one thing we all have in common: The love of a great tasting chip, shared with even better company.
That’s why Simba, South Africa’s most chosen brand in Total Foods and FMCG (Source: Kantar Worldpanel’s Brand Footprint study, 2025), has teamed up with SA Rugby Magazine to celebrate the powerful connection between sport, flavour and togetherness. Whether you’re watching with your family, your friends, or a full-on crowd, one thing’s clear: Together Tastes Better.
So as South Africa’s finest take the field and line up for the anthem, make sure to: Fire up the braai. Grab a bag of Simba Potato Chips. And bring your people together.
The post Celebrate the moments that bring us Together – with Simba appeared first on SA Rugby magazine.